AI Insights · Timothy · April 2025
Top 5 Fashion Games on iOS in Oceania: Q1 2025 Performance
Explore the performance trends of the top 5 fashion games on iOS in Oceania during Q1 2025, including downloads, revenue, and active user metrics.
In the first quarter of 2025, the top fashion games on iOS in Oceania showed varied performance in terms of downloads, revenue, and active users. Here's a closer look at the trends for each app, based on data from Sensor Tower.
Skincare Time: Makeover ASMR from DO VAN HUY saw a fluctuating pattern in weekly downloads, starting at about 8.3K and dropping to 1.8K mid-quarter before climbing back to 5K by the end of March. The app's weekly revenue peaked at around $14 in January but remained mostly low. Active users initially increased to 12.8K, then decreased to 3.7K by the quarter's end.
Satiszone: Perfect ASMR Tidy by Sonat Joint Stock Company experienced a decline in weekly downloads from 7.8K in January to under 1K in March. Weekly revenue saw a peak of $100 in February, with a steady decline thereafter. Active users reached a high of 17.7K early in the quarter, gradually decreasing to 12.8K.
Glow Fashion Idol by Crazy Labs showed a steady decline in weekly downloads, starting at 4.8K and dropping to 1.8K. Revenue peaked at $8.2K in January and gradually decreased to $2.8K by March. Active users remained relatively stable, hovering around 5K.
Makeup Stylist -DIY Salon game from REMEMBERS INFORMATION TECHNOLOGY CO., LTD. maintained a stable download rate, starting at 3.4K and ending slightly lower at 1.4K. Revenue fluctuated slightly, peaking at $75 in January. Active users consistently decreased from 35.5K to 27.7K.
Finally, Makeup ASMR: Makeover Story by Makeup Games for FUN saw a steady decline in weekly downloads from 3.2K to 1.3K. Revenue remained relatively stable around $250 each week. Active users showed a minor decline from 127.2K to 113.8K.
These insights provide a snapshot of the competitive landscape for fashion games in Oceania. For more detailed analysis, visit Sensor Tower.